BUS 374 W04 Reflection Design Thinking

 Design Thinking


The main concept that we learned this week in class was design thinking. That means is we need to be creative in our thinking process of design. This can be such a powerful tool in creating a business model or a brand. Design thinking has four key elements which are "Define the Problem", "Create and Consider Many Options", "Repeat" (which is optional) and finally "Pick a Winner, then Execute". 

I really loved watching the video featuring David Kelly "How to build Creative Confidence" Learning that after he survived cancer, he knew his purpose in life was to help others build their creative confidence. I know it is so important to find your purpose in life and I am happy to hear that he found his. 

David Kelly spoke about the time when he saw his young friend creating a horse out of clay in the classroom and after another little girl told his friend that it didn't look like a horse at all, his friend became discouraged and threw the clay away. He also spoke about how he doesn't remember his friend ever trying at creating something like that again. It was a real shame. How many times have we accidentally or even on purpose criticized another's creativity? How many times have we given up because of another's criticism?

We shouldn't fear criticism from others when it comes to our creative process and to remember that learning to create is a process that we can get better at with practice. 

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